Qu'est-ce que le DOOH ?

DOOH (Digital Out of Home) is revolutionising outdoor advertising. Combined with 3D holograms, it becomes an ultra-high-performing communication tool for brands.

Definition of DOOH

Digital Out of Home refers to all digital advertising media installed in public spaces: LED panels, screens in transit, interactive kiosks, connected storefronts. Unlike traditional display, DOOH allows dynamic, personalised and measurable content.

Why DOOH is exploding in 2026

• The proliferation of screens in public spaces
• The ability to target by geography, time of day and weather
• Integration with mobile data for retargeting
• Increasingly spectacular 3D and holographic formats

DOOH and hologram: the winning combination

The 3D hologram in public space is the next step in DOOH. A hologram floating in a shopfront or station captures attention from a distance and immediately generates viral impact. Brands using it report 3x higher recall than traditional display.

Measuring and optimising DOOH

Contrary to popular belief, DOOH is measurable: pedestrian counting, engagement rate, brand awareness lift, in-store visit attribution. Integrated analytics tools allow real-time campaign optimisation.

Our holographic DOOH solutions

Holovisio offers turnkey holographic installations for retail networks, shopping centres and public spaces. Our teams handle 3D content creation, installation and performance tracking.