3D hologram

The secret of this new technology to captivate and engage

You've probably heard of holograms, these three-dimensional projections that until recently seemed like science fiction. But surprise! Holograms are no longer just a fantasy, futuristic movies like Star Wars. Today, they play a crucial role in many areas, from advertising and live events to medicine and education.

If you're still wondering why this technology is growing so big, the answer is simple: holograms create immersive experiences that nothing else can match.

In addition to revolutionizing the way we see the world, holograms open up endless opportunities for businesses, researchers, and even artists. What once seemed impossible is now within reach.

Curious to know more? Read the rest of the article written by Holovisio, the hologram specialist, to understand why this technology is redefining our daily lives and how you could take advantage of it.

What is a hologram?

One hologram is a three-dimensional visual representation of an object, created through the use of light.

Unlike the two-dimensional images that we see on conventional screens or photos, it allows you to visualize an object from different angles, giving the impression that it is floating in the air, without visible support. This is possible thanks to a technique called “light interference”, which captures not only the intensity of light but also its angle of reflection, creating an illusion of depth and relief.

Used in fields such as advertising, events, education or even medicine, the hologram brings an immersive and interactive dimension, immediately captivating the viewer's attention.

How does this magic technology work?

Les holograms, once reserved for sci-fi movies and technological fantasies, are now an accessible reality and are increasingly used in various sectors. This captivating technology, which makes it possible to create three-dimensional images floating in the air, has gone through many steps to move from the imaginary to concrete and tangible applications.

Today, holograms are an integral part of marketing, communication, events, and even professional training. They bring a new dimension to presentations, captivating attention and creating memorable experiences for viewers.

What is fascinating about hologramsis that they no longer require complex infrastructures or expensive equipment. Various innovative technologies have emerged, making holography more accessible and adaptable to various uses. Whether in a shopping center, at a trade show, in a window or even at home, holograms are finding their place in increasingly diverse contexts.

These systems work using relatively simple principles, combining light reflection and projection devices. They use transparent or moving media to create the illusion of a three-dimensional image, without the need for special glasses or augmented reality equipment.

The real power lies in their ability to create immersive and engaging experiences, turning simple video content into three-dimensional animation.

Businesses, artists, educators, and even museums are already using this technology to attract, inform, and entertain in new ways.

The applications of Holograms in Marketing: a tool to captivate your customers

In the competitive world of marketing, capturing the attention of consumers is more difficult than ever. So how do you make your product or service really stand out?

Perhaps the answer lies in a hologram. Many brands have already started using this technology to create unforgettable and immersive experiences, offering their audience a three-dimensional overview of their products.

Here are a few reasons why integrating a hologram into your marketing strategy is a great idea:

• Capture attention instantly: Unlike a simple poster or a video on a screen, a 3D hologram projects a “wow” effect that immediately catches the eye.

• Strengthen memorability: they are not only captivating, but they also leave a lasting impression, which increases the memory of your brand or product.

• Enriched customer experience: With interactive holograms, you can offer your customers the ability to explore your product virtually, creating a strong emotional connection.

Businesses in sectors ranging from automotive to fashion are already using this technology for product launches, with impressive results. So now is the perfect time for you too to start thinking about it.

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The impact of Holograms in Events: new experiences

Corporate events, trade shows, and live shows all have one thing in common: the need to surprise and captivate the audience. What is better than a hologram to achieve this? More and more event organizers are choosing this technology to add a dramatic effect to their presentations.

Imagine for a moment that your keynote speaker is projected as a hologram or that your product is presented in such a way that it seems to be floating in the air.

Here is why holograms are increasingly used in events:

• Total immersion: They allow the audience to have a three-dimensional experience, making events much more immersive and memorable.

• Real-time personalization: You can change it according to the needs of the event, adding additional flexibility that other mediums don't offer.

• Remote events: They even allow events to be organized simultaneously in several locations at the same time. For example, a speaker can “appear” in multiple locations through real-time holographic projections.

From concerts to product launches, holograms provide that unique touch that is sure to impress your guests and make your events unforgettable.

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The Future of Holograms: What you need to know!

The adoption of holograms is in full expansion and the coming years promise to be even more exciting. As technology improves and costs fall, they will continue to be integrated into our lives in even more significant ways.

As businesses and individuals become more familiar with this technology, new applications are emerging in areas as diverse as retail, real estate, and even personal communication.

What to expect in the near future?

• In online business: Imagine an e-commerce site where you can visualize your products in 3D before buying them.

• Virtual meetings: Video conferencing meetings could be replaced by holographic projections, making interactions more realistic.

• Augmented and holographic reality combined: The future of immersive technology may well be the fusion of augmented reality and holograms for an even more integrated experience.

In the end, what to remember?

Les holograms represent much more than just technological innovation. They are in the process of redefining entire industries, from advertising to education, to medicine and live events.

If you are looking for new ways to captivate your audience, improve your training, or provide an unforgettable customer experience, it may be time to consider this technology.

By exploring the multiple possibilities offered by holograms, you can not only improve your business, but also position yourself as a leader in your field.

The future is here, projected in 3D in front of you!

Hologram FAQ

1. How does a hologram work?

The creation of a hologram is based on a complex interaction between light and projection technology, but its basic principle is simpler than it seems.

Contrary to popular belief, it is not always necessary to use sophisticated lasers to obtain a holographic effect. Many accessible technologies, such as holographic propellers, hologram pyramids or projections on transparent canvases, make it possible to create this illusion in three dimensions in a simpler way.

The process is based on reflection and projection of light. For example, with a hologram pyramid, light from a screen is projected onto transparent surfaces arranged in a pyramid shape, giving the impression that the image is floating in the air. Similarly, holographic propellers use rapidly rotating blades equipped with LEDs to display moving images in space. The result is a 3D projection that is visible from various angles, captivating viewers and making the projected object incredibly realistic.

These modern techniques make it possible to create holograms that do not require specific lighting conditions or complex lasers, while offering impressive visual results.

2. What does holographic mean?

The term holographic refers to anything that is related to holograms, that is, three-dimensional images created from light. A “holographic” object or image seems to float in the air, giving an illusion of depth and relief, visible from several angles, without requiring specific equipment such as 3D glasses.

The word holographic is often used to describe technologies that make it possible to project or represent objects in 3D using light, recreating a realistic and immersive visual perception.

3. Where are holograms used today?

Holograms are finding their way into many sectors today. Here are a few examples:

• Marketing and advertising: Businesses use them to create engaging and unforgettable experiences. For example, imagine projecting a product into a window in 3D to attract the attention of passers-by.

• Education: They allow complex concepts to be visualized in 3D, making learning more interactive and immersive.

• Medicine: Surgeons use them to practice on realistic simulations before performing operations. They also allow better visualization of organs in 3D during diagnostics.

• Entertainment: In concerts and live events, holograms of celebrities or dead artists are used to provide an immersive experience.

4. How do you recognize a hologram?

To recognize A hologram, here are some distinctive features:

• 3D effect : it presents a three-dimensional image that can be viewed from various angles, unlike a flat image. As you move around the image, the object seems to change perspective, as if it were actually present.

• Illusion of floating : it gives the impression that the image is floating in the air, with no visible support. This can happen via devices like holographic propellers or transparent canvases.

• Light reflection : it is created by manipulating light, which produces an illusion of depth and volume. Holographic objects seem to emit or reflect light in a unique way that is different from conventional flat screens or projected images.

In summary, a hologram is distinguished by its ability to create an immersive visual experience, where the projected image seems to have a physical presence in space, visible without special glasses. If you are looking to film, some technologies require specific settings that you will find in our tutorial page for capture on video this unique moment.

5. Is it possible to interact with a hologram?

Yes, there are interactive holograms ! Thanks to technological advances, some holograms allow the user to interact with the projected image. This can range from manipulating holographic objects to using holograms in tactile or gestural interfaces. These innovations have applications in a variety of sectors such as retail, video games, and even museums.

6. How much does it cost to create a hologram?

The cost of creating a hologram may vary depending on several factors such as the complexity of the animation, the technology used, and the size of the projection. Here is an estimate of the costs:

• Simple holograms: For a basic solution, such as a small projection used in a window or at a promotional event, prices can start from 3,000 to 8,000 euros.

• Interactive holograms: If you want a more complex solution with interactive elements, the price can increase between 10,000 and 60,000 euros, depending on technology and specifications.

• Holograms for large-scale events: For holographic concerts, large-scale events, or celebrity screenings, the costs can exceed 100,000 euros.

It is important to note that the costs also depend on the equipment required, the quality of the material, the production of 3D content, and associated services such as installation or strategic support. Do not hesitate to contact us for more information

7. Is it possible to create a hologram at home?

Although the technology to create holograms Although complex is still reserved for professionals with specific equipment, there are simple ways to make small holograms at home, from your smartphone.

You can make a home out of it using basic materials like clear plastic sheet and a CD box. You will then just have to find holographic videos specially designed on your smartphone, for example, to be projected with these Do It Yourself tools.

8. What is the difference between a hologram and augmented reality?

These two technologies are sometimes confused, but they are very different:

• Hologram: It is a projection of light in 3D that seems to float in the air and that can be seen without the need for additional devices. It exists independently of any screen.

• Augmented reality (AR): it superimposes digital images or information on the real world via devices such as a smartphone or smart glasses. Unlike holograms, AR requires a screen to function. For more information, go here: Wikipedia AR

While both technologies are immersive and have applications in similar sectors, holograms offer a level of realism that AR cannot achieve without specialized equipment.

9. Can holograms replace conventional screens?

It's a fascinating question. At present, the holograms are still considered to be a complementary technology to traditional screens, but it is entirely possible that they could, one day, replace them in some contexts. Some screens offer Active or passive 3D but it does not reach the effect produced by a hologram.

Because of their three-dimensional nature, holograms allow for more immersive and realistic interaction with content, which could make them particularly useful in environments where interaction is essential, such as video games, training, or even business meetings.

However, hologram technology still needs to overcome several challenges, such as reducing production costs and improving visibility in different lighting conditions, before becoming a mainstream solution.

10. How can businesses use holograms to stand out?

Businesses that want to stand out from their competitors should adopt holograms as a strategic tool. Here are a few ideas:

• Product launches: Present your product in this form at trade shows or events. This immediately attracts attention and creates an unforgettable “wow” effect.

• Immersive advertising: Use in shop windows or in public areas to capture the attention of passers-by.

• Interactive experiences: Give your customers an experience where they can interact with a product in 3D before making a purchase decision.

By using holograms, you not only captivate your audience, but you also immerse them in a unique and immersive experience that will allow you to stay in their memory.

11. How do holograms improve the customer experience?

The impact of holograms on the customer experience is considerable, because they bring a new visual and interactive dimension. By capturing immediate attention, they create an emotional connection with the consumer.

Here's why they're making a difference in the customer experience:

• Total immersion: Customers can interact with objects in 3D, which immerses them in a unique immersive experience. This increases engagement and remembrance of the product or service.

• Customization: Holograms can be adapted in real time to provide a tailored experience for customers. For example, during a sales event, it can show personalized configurations of a product based on consumer preferences.

• Immediate “wow” effect: Unlike static ads, they capture attention at first sight. This “wow” effect results in increased brand awareness and better interaction.

• Time saving: By allowing customers to view a product from every angle before buying it, holograms reduce product returns and increase customer satisfaction.

Companies that invest in holograms often see a significant increase in customer engagement, loyalty, and sales.

12. Do holograms work in broad daylight?

Les holograms work best in controlled environments where lighting can be adjusted Ambient light can interfere with the projection of the hologram, making the image less visible in daylight.

However, technological progress now makes it possible to develop holograms that are visible even in bright environments, although this requires more sophisticated and expensive equipment or special integrations.

13. What does the word hologram mean in science?

This technology has a variety of applications, especially in virtual windows and POS (point of sale advertising), where holograms can create futuristic visual effects to attract attention. By combining white light and light beams modulated according to a specific wavelength, a holographic video projector can generate visible projections in tactile and interactive environments, or even in virtual reality or mixed reality environments.

The principle of holography is based on the use of sensors that capture the interference between two light beams: a reference beam and a beam reflected by the object. This interaction makes it possible to create a photographic record in three dimensions. Thanks to this technique, objects seem to float in the air, like ghosts, an effect often amplified by devices such as Hololens, virtual reality headsets like the Oculus, or LED fans that project rotating holographic images.

In a more interactive context, they are used in video games, where virtual characters or objects can appear real, interacting with users through devices like LCD and touch screens. In addition, mixed reality and virtual reality headsets make it possible to integrate these objects into virtual environments, reinforcing immersion. These technologies can also be exploited for virtual showcases, where holographic products appear to be real without any physical object present.

The evolution of holograms and mixed reality is opening up futuristic perspectives for areas such as advertising, training, and user experience. With the advancement of light beams and sensors, holograms are moving closer to physical reality, blurring the boundaries between the virtual and the real. Using a virtual reality headset or other interfaces can create immersive experiences, causing holographic objects to appear that interact fluidly with their surroundings. These technological advances point to a future where optical illusions, formerly reserved for holograms, are integrated into our lives in a tangible and daily way.

Holography is therefore much more than a simple projection of light; it is a convergence between the virtual and the real, with practical uses ranging from POS to tactile interfaces, including devices such as Hololens or Oculus. These technologies are gradually transforming our interactions with virtual and futuristic spaces that we will experience through virtual showcases, video games, or even mixed reality systems.