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In 2026, the touch screen reached its limits at the point of sale: non-personalized navigation, passive engagement, absence of behavioral data. Pioneering brands are replacing it with AI and holographic visualization solutions capable of adapting in real time to the profile of each visitor. Documented results: +10 to 15% in revenue, +10 to 15% in conversion, -50% on acquisition costs, and +12 to 18% in sales on products promoted via holograms. Personalization leaders generate up to 40% more revenue compared to the market average. These solutions produce actionable data in real time and are profitable over 12 to 24 months, including for SMEs. Sources: McKinsey (2021—2023), Packaging Digest (Feb. 2026), GM Insights (2025).

Phygital retail combines the advantages of digital and physical stores to offer a fluid, interactive and personalized shopping experience. Faced with increasingly connected consumers, it makes it possible to attract traffic, increase sales and strengthen engagement at the point of sale. Interactive terminals, augmented reality, QR codes, mobile applications or even holograms: these technologies enrich the customer journey and meet new expectations. Among them, holograms stand out for their strong visual impact and their ability to capture attention. Adopting a phygital strategy now means transforming your store into a real place of experience, where digital and physical become one.

As part of the Lyon 2026 municipal elections, the candidate Jean-Michel Aulas proposed to transform the zoo in the Tête d'Or Park into an animal refuge. To gain the support of the Animalist Party, he pledged to replace exotic animals with holograms or virtual reality devices, and to regulate the reproduction of species. The zoo is a sensitive subject in Lyon: the outgoing mayor Grégory Doucet had already stopped the renewal of animals without offering a clear alternative. Technologically, consumer holograms are mostly based on the Pepper's Ghost technique — effective in a closed space, but difficult to deploy in the open air. Concrete examples exist: the Roncalli circus in Germany, Disney World, or even a holographic Brahman cow presented at the 2026 Agricultural Show in Paris. The Aulas promise lacks budgetary and technical details, making it more of a political signal than a successful urban project.

Boosting a point of sale consists in improving its attractiveness, increasing its attendance and optimizing its conversion rate through a coherent and measurable marketing strategy. To boost sales performance, it is essential to work on both external visibility, internal merchandising and the customer experience. An impacting window attracts attention and generates traffic, while a clear and strategic layout encourages the act of buying. Commercial events and promotional operations reinforce commitment and create a sense of urgency. Local and digital communication makes it possible to expand the audience and attract new customers. The quality of the welcome and the professionalism of the teams directly influence satisfaction and loyalty. Finally, the regular analysis of performance indicators makes it possible to adjust actions and sustainably improve the profitability of the point of sale.

Which POS offers the best return on investment? Compare dynamic POS vs traditional POS to boost sales, engagement and brand image.

Holographic videoconferencing or telepresence: discover how the hologram and AI are revolutionizing professional and immersive communication.

Sensory marketing and holograms: discover how this immersive duo transforms the customer experience, stimulates emotions and strengthens brand memory.

Discover how luxury houses use holograms to enhance products and events, create immersive experiences and make an impression.

Take a look behind the scenes of the Holobox, the holographic technology that projects people and products into real size for memorable experiences.

Immersive marketing encompasses innovative strategies using technologies such as virtual reality, augmented reality, or holograms to design interactive and memorable experiences. Its objective is to capture the attention of consumers by immersing them in a universe where they become actors, thus strengthening a lasting emotional connection with the brand.

Digital signage refers to a screen-based communication system that is controlled by software. The concept is basic: software, players and screens. However, communication is still a delicate art. The objective is not only to transmit multimedia content, but to convey a tailor-made message, which must be adjusted to the context, the objectives and the audience.

If you are passionate about cutting-edge technology and visual innovations, you have surely heard of the “holographic projector.” This revolutionary device creates 3D holograms floating in the air, offering an immersive and unique experience.

Imagine a space where images and videos seem to float in the air, creating an immersive and captivating visual experience. That is exactly what the holographic wall offers, an innovative technology that is redefining the way we perceive and interact with visual content.

In the current digital age, consumers are navigating between the physical and digital worlds, creating increasingly hybrid shopping journeys. It is in this context that the concept of “phygital” emerged, an innovative synthesis of physical and digital experiences.

In the age of digital marketing, businesses are constantly looking to captivate and engage their customers. Augmented reality (AR) and virtual reality (VR) technologies, grouped under the term “3D marketing,” are revolutionizing the way brands interact with their consumers.

This buying and using guide will help you understand how a holographic fan works, the contexts in which it can be used, the criteria for choosing it well, as well as the steps to install and use it optimally. Whether you are a marketing professional, an event planner, or simply someone who wants to add a touch of magic to their presentations, this guide is designed to meet your needs.

Learn what CGI is and how 3D imaging is transforming visual communication. Concrete examples and advice from Holovisio experts.

An AI avatar is a digital representation created using artificial intelligence. It can take the form of an image, a character, or a virtual voice. This technology makes it possible to design personalized avatars and realistic avatars, animated in talking and interactive avatar videos, thus becoming a powerful content creation tool.

Discover what marketing ROI is, how to calculate it, the difference with ROX, and the best methods to optimize the profitability of your marketing actions.

In the digital age, outdoor digital advertising (DOOH) is emerging as a real revolution in the marketing landscape. Imagine a world where your messages can captivate thousands of passers-by in the blink of an eye, thanks to dynamic and interactive screens.

Immerse yourself in our expert guide to the hologram and explore the basics of this groundbreaking technology. Discover its principles, how it works and its multiple applications in different sectors. From Science to Events, Master All Aspects of Holograms!

Mr. Pokora's hologram pushes the limits of the show by combining music and innovation. Thanks to advanced technology, it offers a unique immersive experience to its audience. Take a look behind the scenes of this technical feat that is redefining live concerts!

The Asgard's Wrath 2 Hologram redefines video game immersion through enhanced technology. Discover an epic world where virtual reality immerses you in the heart of the action. A unique experience guaranteed for all fans of adventure and gaming!

In a world that is increasingly saturated with visual content, the holographic projector is emerging as a revolutionary technology capable of capturing attention and offering consistently immersive experiences. Far from being limited to sci-fi movies, these devices are now available to businesses and professionals to transform their presentations, events and marketing campaigns.

Learn how holograms are revolutionizing the pharmacy customer experience by offering immersive and engaging presentations. An innovative tool that also collaborates with laboratories.

Holograms are revolutionizing retail by creating unique in-store customer experiences. Learn how this technology improves interaction and engagement!

Augmented reality or holograms: what are the real differences? Discover their respective advantages to choose the best technology!

Holograms offers a new dimension to 3D presentations, creating engaging visual experiences. Discover how to exploit their unique potential!

Holograms are revolutionizing the industry by transforming visual experiences. Discover how this technology opens up new possibilities!

The Hologram opens up new perspectives in art, offering artists unique means of expression. Discover how this technology is transforming creativity!

Holograms are revolutionizing education by offering interactive and immersive learning experiences. Find out how they stimulate learning!

The hologram is revolutionizing the customer experience by combining the digital and the physical. Discover how to create a 100% phygital experience that is immersive and captivating!

Holograms are revolutionizing advertising by offering unforgettable visual experiences. Learn how to capture the attention of your audience with this technology!

Choosing the right hologram can be easy! Discover in 4 clear steps how to select the perfect technology for your holographic project.

To understand the hologram and its function in our highly digitized world, you must start by understanding its composition. A successful hologram is like a cooking recipe! We need all the ingredients as well as a precise preparation in order to have an incredible and striking result!

The Hologram is the ultimate tool to boost your sales! Find out how this innovative technology attracts attention and boosts your results.

Interactive holograms open up a world of possibilities! Discover their innovative applications that are transforming the user experience.

Holograms are revolutionizing events! Learn how this captivating technology creates memorable experiences and draws the attention of the public.

The holographic helix is a revolutionary technology that creates floating images in 3D. Discover how it works and its innovative applications!

Holograms will replace Living Animals in Circuses in 2025! Discover how this technological innovation offers a magical and ethical spectacle.

Attract everyone to your stand with a hologram at trade shows! Discover how this technology makes your communication unique and powerful.

Jean-Luc Mélenchon's hologram has marked political history! Discover how this technology has revolutionized communication during meetings.

The combination of NFTs and Holograms opens up new possibilities! Learn how this technology is revolutionizing digital art and interactive experiences.

If you search for “hologram” on Google, you often come across complex explanations or, conversely, simple gadgets. But technically, what is it really? Here is the exact definition that search engines and experts validate: Quick definition: A hologram is a relief (3D) image that contains the information of the volume “in full” (from Greek holos), unlike a photo that flattens reality. Historically derived from the interaction of lasers (holography), technology now refers to volumetric display devices (such as LED propellers) that allow an image to float in the air by retinal persistence, visible to the naked eye without special glasses.

Mark Zuckerberg envisions a future with holograms! Learn how this groundbreaking technology fits into his ambitious plans for Meta.

Filming a Hologram may seem complex, but it's possible! Learn our tips for capturing these fascinating images in the best possible way.

Discover Kanye West's Incredible Gift to Kim Kardashian: A Moving Hologram of Her Missing Father, Robert Kardashian A Unique Technological Tribute.