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In 2026, retail enters a new era where customer experience becomes the primary differentiator. Driven by artificial intelligence, phygital approaches, and immersive technologies, commerce now merges digital and physical to offer seamless, personalized, and memorable journeys. Social commerce, retail media, conversational commerce, sustainability, and post-purchase experience are redefining consumer expectations. In this context, holographic devices emerge as powerful tools to capture attention, create emotion, and enhance brand desirability in-store.

In 2026, the touch screen reached its limits at the point of sale: non-personalized navigation, passive engagement, absence of behavioral data. Pioneering brands are replacing it with AI and holographic visualization solutions capable of adapting in real time to the profile of each visitor. Documented results: +10 to 15% in revenue, +10 to 15% in conversion, -50% on acquisition costs, and +12 to 18% in sales on products promoted via holograms. Personalization leaders generate up to 40% more revenue compared to the market average. These solutions produce actionable data in real time and are profitable over 12 to 24 months, including for SMEs. Sources: McKinsey (2021—2023), Packaging Digest (Feb. 2026), GM Insights (2025).

Phygital retail combines the advantages of digital and physical stores to offer a fluid, interactive and personalized shopping experience. Faced with increasingly connected consumers, it makes it possible to attract traffic, increase sales and strengthen engagement at the point of sale. Interactive terminals, augmented reality, QR codes, mobile applications or even holograms: these technologies enrich the customer journey and meet new expectations. Among them, holograms stand out for their strong visual impact and their ability to capture attention. Adopting a phygital strategy now means transforming your store into a real place of experience, where digital and physical become one.

As part of the Lyon 2026 municipal elections, the candidate Jean-Michel Aulas proposed to transform the zoo in the Tête d'Or Park into an animal refuge. To gain the support of the Animalist Party, he pledged to replace exotic animals with holograms or virtual reality devices, and to regulate the reproduction of species. The zoo is a sensitive subject in Lyon: the outgoing mayor Grégory Doucet had already stopped the renewal of animals without offering a clear alternative. Technologically, consumer holograms are mostly based on the Pepper's Ghost technique — effective in a closed space, but difficult to deploy in the open air. Concrete examples exist: the Roncalli circus in Germany, Disney World, or even a holographic Brahman cow presented at the 2026 Agricultural Show in Paris. The Aulas promise lacks technical details, making it more of a political signal than a successful urban project.

Boosting a point of sale consists in improving its attractiveness, increasing its attendance and optimizing its conversion rate through a coherent and measurable marketing strategy. To boost sales performance, it is essential to work on both external visibility, internal merchandising and the customer experience. An impacting window attracts attention and generates traffic, while a clear and strategic layout encourages the act of buying. Commercial events and promotional operations reinforce commitment and create a sense of urgency. Local and digital communication makes it possible to expand the audience and attract new customers. The quality of the welcome and the professionalism of the teams directly influences satisfaction and loyalty. Finally, the regular analysis of performance indicators makes it possible to adjust actions and sustainably improve the profitability of the point of sale.

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Take a look behind the scenes of the Holobox, the holographic technology that projects people and products into real size for memorable experiences.

Immersive marketing encompasses innovative strategies using technologies such as virtual reality, augmented reality, or holograms to design interactive and memorable experiences. Its objective is to capture the attention of consumers by immersing them in a universe where they become actors, thus strengthening a lasting emotional connection with the brand.

Digital signage refers to a screen-based communication system that is controlled by software. The concept is basic: software, players and screens. However, communication is still a delicate art. The objective is not only to transmit multimedia content, but to convey a tailor-made message, which must be adjusted to the context, the objectives and the audience.

If you are passionate about cutting-edge technology and visual innovations, you have surely heard of the “holographic projector.” This revolutionary device creates 3D holograms floating in the air, offering an immersive and unique experience.

Imagine a space where images and videos seem to float in the air, creating an immersive and captivating visual experience. That is exactly what the holographic wall offers, an innovative technology that is redefining the way we perceive and interact with visual content.

In the current digital age, consumers are navigating between the physical and digital worlds, creating increasingly hybrid shopping journeys. It is in this context that the concept of “phygital” emerged, an innovative synthesis of physical and digital experiences.

In the age of digital marketing, businesses are constantly looking to captivate and engage their customers. Augmented reality (AR) and virtual reality (VR) technologies, grouped under the term “3D marketing,” are revolutionizing the way brands interact with their consumers.

This buying and using guide will help you understand how a holographic fan works, the contexts in which it can be used, the criteria for choosing it well, as well as the steps to install and use it optimally. Whether you are a marketing professional, an event planner, or simply someone who wants to add a touch of magic to their presentations, this guide is designed to meet your needs.

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An AI avatar is a digital representation created using artificial intelligence. It can take the form of an image, a character, or a virtual voice. This technology makes it possible to design personalized avatars and realistic avatars, animated in talking and interactive avatar videos, thus becoming a powerful content creation tool.

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In the digital age, outdoor digital advertising (DOOH) is emerging as a real revolution in the marketing landscape. Imagine a world where your messages can captivate thousands of passers-by in the blink of an eye, thanks to dynamic and interactive screens.

A hologram is a three-dimensional image projected into space, visible to the naked eye without glasses or helmets. Scientifically, it is created by the interference of laser beams recording the volume of an object. In event planning, it refers to 3D optical illusions generated by LED propellers, pyramids or holoboxes.

Mr. Pokora's hologram pushes the limits of the show by combining music and innovation. Thanks to advanced technology, it offers a unique immersive experience to its audience. Take a look behind the scenes of this technical feat that is redefining live concerts!

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In a world that is increasingly saturated with visual content, the holographic projector is emerging as a revolutionary technology capable of capturing attention and offering consistently immersive experiences. Far from being limited to sci-fi movies, these devices are now available to businesses and professionals to transform their presentations, events and marketing campaigns.

Learn how holograms are revolutionizing the pharmacy customer experience by offering immersive and engaging presentations. An innovative tool that also collaborates with laboratories.

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To understand the hologram and its function in our highly digitized world, you must start by understanding its composition. A successful hologram is like a cooking recipe! We need all the ingredients as well as a precise preparation in order to have an incredible and striking result!

The Hologram is the ultimate tool to boost your sales! Find out how this innovative technology attracts attention and boosts your results.

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Jean-Luc Mélenchon's hologram has marked political history! Discover how this technology has revolutionized communication during meetings.

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If you search for “hologram” on Google, you often come across complex explanations or, conversely, simple gadgets. But technically, what is it really? Here is the exact definition that search engines and experts validate: Quick definition: A hologram is a relief (3D) image that contains the information of the volume “in full” (from Greek holos), unlike a photo that flattens reality. Historically derived from the interaction of lasers (holography), technology now refers to volumetric display devices (such as LED propellers) that allow an image to float in the air by retinal persistence, visible to the naked eye without special glasses.

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