Formerly reserved for shows by artists who have disappeared, holographic technology is now used in the daily life of companies. Thanks to devices such as the Holobox, it is possible to project a person or a product in real size, at a distance, with stunning image quality and without special equipment for the public. The result: a lively, immersive and memorable communication. But how can a simple box make an individual or object appear in three dimensions, as if it were there? Let's go behind the scenes of this fascinating technology, which is transforming business communication today.
What is a Holobox?
The Holobox (or holographic cabin) is a large cabin equipped with a high definition screen, a lighting system and a semi-reflective glass. Unlike a traditional flat screen, it creates depth and a striking 3D effect: you can perceive the volumes, movements and expressions of the face giving the impression that the person or the product is present.
How does a Holobox work?
Capturing the subject
It all starts with a video capture on a green background, carried out with 4K cameras and calibrated lighting. In direct telepresence, capture and projection take place simultaneously: the video stream is sent via a fiber or 5G connection.
Flow processing and transmission
Rendering software adjusts perspective, light, and colorimetry to perfectly integrate the subject into its environment.
The stream is then streamed to the Holobox, where it is decompressed and broadcast in real time.
The holographic projection
Inspired by the technique of Pepper's Ghost, the projection combines a high brightness screen and a semi-reflective glass.
The result: an illusion of three-dimensional presence, without helmets or glasses.
Pre-recorded content
In addition to the livestream, the Holobox also makes it possible to broadcast pre-recorded content such as a scene filmed beforehand that would be broadcast in a loop or on an ad hoc basis. A requested use for a personalized welcome, a product presentation or a technical demonstration.
This feature offers great flexibility: even without a live speaker, the Holobox continues to create a strong and consistent presence.
Advanced interactivity
Beyond simple projection, the Holobox can integrate interactive scenarios.
Example: a screen (or an interface) suggests questions or choices, the user selects an option that automatically triggers an adapted pre-recorded sequence.
This paves the way for tailored experiences like smart product demonstrations, guided discovery paths, immersive presentations, and more.
Interaction and sound
Some models incorporate microphones, directional speakers, and cameras to allow for live interaction.
A CEO can thus host several remote conferences, answer questions, and interact with his audience without leaving his office.
→ Discover the Holobox models by Holovisio
The main uses of the Holobox in business
Professional telepresence
In a world where teams and customers are spread across multiple sites, holographic telepresence is revolutionizing the way we communicate.
Thanks to the Holobox, a manager, trainer or expert can appear in real size in different conference rooms, simultaneously, without moving. The effect is striking: participants no longer look at a flat screen, but interact with a living presence that is able to move, smile, and look the audience in the eye. This human dimension changes everything: it reinforces the attention, the impact and the memory of the message.
Retail & brand communication
Stores are saturated with screens and static displays. The Holobox brings a new interaction. Customers can meet with a virtual ambassador, stylist, or life-size product advisor.
With the Holobox, content can be updated remotely to adapt campaigns, promotions, or brand stories.
The result: customers spend more time in store and keep a strong memory of their visit.
→ How to boost sales thanks to the hologram?
Events & trade shows
At a trade show or at a corporate event, the Holobox immediately creates the “wow” effect that captures the attention of the public. It allows a speaker — CEO, expert, brand ambassador or VIP — to appear in real size, live or delayed, as if they were standing on stage.
Imagine a speaker who speaks simultaneously to several auditoriums in different cities, or a personality who “enters” in the form of a hologram in the middle of a crowded living room: the surprise and the emotion are instant.
→ Holograms for events: an unavoidable opportunity
Health
The medical sector is built on trust, clarity, and accessibility. The Holobox makes it possible to offer consistent information while reducing the burden on staff. A patient can thus communicate with a virtual pharmacist who answers his questions, or follow a guided welcome process step by step.
Clinics are already using the Holobox to involve specialists remotely, while some pharmacies are using it to make up for the lack of staff: patients can collect their medication in lockers while receiving instructions by hologram.
Advertising and communication
Brands are fighting for attention. Holoboxes create an impactful presence that stands out in crowded spaces.
Outstanding examples include:
- the launch of the BMW i5 where the public could interact with a life-size holographic presentation;
- the Visit Britain campaign that used holograms to tell the story of British culture vividly.
These experiences are not simple visual effects: they are moments of commitment and emotion that leave a lasting impression.
Education
In education, human connection is essential. The system allows professors, experts, or speakers to appear in a classroom without moving there. A historian may teach a course from another country, a scientist may present a complex experiment, or a teacher may record reusable modules. These sessions make learning visual, lively, and memorable.
Hotel industry
In the hotel industry, hospitality and personalization make all the difference. The Holobox can welcome visitors, explain the check-in process to them, or present local activities in their language.
The Holobox S in particular is perfect for reception counters or concierge areas. Guests can ask questions, view recommendations, or discover the hotel's services. Restaurants can also present their chef or their signature dishes in the form of a hologram.
The concrete benefits for businesses
The future of holographic telepresence
With the rise of 5G,3D generative AI and volumetric cameras, holograms will become even more realistic and interactive.
The end goal: to make holographic telepresence a new communication standard, as natural as a video call today.
The Holobox is not a gimmick: it is a bridge between the real and the virtual, a technology that is transforming the way businesses communicate, collaborate, and shine. With Holovisio, this innovation becomes accessible, impactful and sustainable. At Holovisio, we support businesses from A to Z, from capture to projection, to ensure optimal rendering and smooth deployment. Do you want to know more? Contact us.
FAQ — Holobox
What is the holographic box used for?
A Holobox makes it possible to bring a human presence or a product into a place, even when the person or object is not physically available. It is an immersive communication tool that reinforces audience attention, simplifies presentations, and creates a memorable effect at meetings, fairs, or retail outlets.
Does a Holobox work without an internet connection?
Yes, but only for pre-recorded content.
For live telepresence, a high-speed connection (fiber or 5G) is essential in order to ensure smooth transmission and realistic rendering.
A fiber or 5G connection guarantees the fluidity of the live video stream.
How much space is needed to install a Holobox?
The majority of Holoboxes are designed to be integrated into a hall, a meeting room or a retail corner. It is usually sufficient:
- of a space of a few square meters;
- an electrical supply;
- and controlled ambient lighting.
No heavy construction is required.
How long does it take to install a Holobox?
Between 1 and 3 hours depending on the model. Our teams can manage logistics and sizing.
Is it possible to customize the appearance or the holographic environment?
Yes. The background, animations, texts, colors, colors, transitions, and even the interaction with the audience can be adapted to the brand universe.
This makes it possible to transform the Holobox into a real scenographic support.
Can a Holobox show several speakers at the same time?
Yes. Depending on the model, it is possible to display:
- several speakers on the screen;
- dialogues between two people filmed at a distance;
- or alternations between live sequences and 3D animations.
It's widely used in training, conferences, and hybrid events.
What type of content can be shown in a Holobox?
The Holobox accepts:
- live (telepresence);
- pre-recorded videos;
- product demonstrations;
- 3D avatars;
- animations;
- and interactive scenarios.
Do you need a studio for each intervention?
Yes, a green screen capture is necessary, but Holovisio offers turnkey solutions or local partners.
Is a Holobox difficult to handle?
No After a short training session, teams can launch a live stream, change content, or update a campaign. The complexity is rather on the side of capture, which is often managed by a specialized service provider.
Can a Holobox be carried for a trade show or a tour?
Yes. The models are designed to be moved and reinstalled quickly. Some versions are even demountable or available as a flight case, which facilitates the logistics of events.
How much does a Holobox project cost?
The cost depends on:
- of the model chosen;
- the number of cabins;
- the type of content (live or pre-recorded);
- and the desired personalization.
