Asgard's Wrath 2 Hologram
Game Awards 2023: The Asgard's Wrath 2 hologram in the sky over Los Angeles
The 2023 edition of the Games Awards took place on December 7 in Los Angeles. During this event, which rewards the best video games of the past year during a ceremony, several trailers were able to attract the attention of players.
Speaking of attention, visitors to the Game Awards (and the Internet) were stunned by the incredible Asgard's Wrath 2 hologram that appeared in the night sky just before the ceremony. How was that possible? Who is behind this? What type of technology allows such realistic projection? Here are all the answers.
https://www.youtube.com/watch?v=XPrzn7f4uO0&t=1s&ab_channel=MetaQuest
What happened: if you attended the ceremony of Game Awards in Los Angeles on Thursday, December 7, 2023, you could have witnessed something extraordinary. A gigantic 30-meter-high hyperrealistic hologram appeared in the night sky to promote the launch of one of the most coveted releases of Meta Quest in 2023.
We are obviously talking about the Asgard's Wrath 2 hologram, which quickly became viral on social networks and on various video game forums. People were fascinated by the almost unreal execution that made some question the very reality.
The hologram featured a portal that appeared above the palm trees in LA and then gave way to the game's characters. Then, the commercial ends with a huge Asgard's Wrath 2 floating over the California city.
Pretty epic, isn't it?
No details have been provided by Meta Quests regarding this campaign, creating a mystery around the hologram and the technique used.
It was on LinkedIn that we discovered that it was BBDO New York and its creative director Joe Fox who is behind the advertising, he spoke on the platform and said that he had “sown chaos in the LA sky by inviting himself to #thegameawards”.
Now that we know who created this hologram, how exactly did they do it?
We have seen several hypotheses about the technique used, some talk about laser projection on white smoke, others talk about transparent LCD screens.
The AV magazine provided details by saying that the holographic creation was made possible by “using a large-scale projection on a holographic gauze suspended from cranes in a parking lot.” A technique that is especially suitable for large holograms.
As for the budget allocated to this operation, we did not have more information.
However, if we compare this with our holographic propeller technology, it requires several things: a lot of logistical resources, a dark environment for better effect as well as a team of technicians. It should also be remembered that such an installation causes significant congestion.
The most important thing is to use the right hologram technology that corresponds to the type of event and its environment.
Now you know the secret behind the hologram in Asgard's Wrath 2, we've solved the mystery for you.
Asgard's Wrath 2 was developed by Sanzaru Games and published by Oculus Studios for the Meta Quest, December 15 is its official release date.
All these actors did not hesitate to use unusual means to promote this new game. Indeed, the advertising spot for the game was also played on the giant Las Vegas ball: Sphere.
We could now ask ourselves which communication medium is the most suitable for promoting a game based on virtual reality?
In any case, at Holovisio we would like to see more games presented with holograms!
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