Touchscreens have transformed the point of sale. But in 2026, consumers expect more: real-time personalisation, emotional engagement, immersive experiences.
The touchscreen: powerful but limited
Widely adopted, the in-store touchscreen brought real value. But its limits are increasingly visible: it does not adapt to each visitor’s profile and generates passive engagement.
What AI adds in complement
Pioneer retailers deploy systems capable of detecting visitor profiles, adapting messages in real time and generating fine-grained behavioural data.
The AI hologram: a higher level of interaction
The AI-powered interactive hologram combines the visual power of floating 3D with the ability to respond and engage the customer in natural language.
Documented results
- +10 to 15% additional revenue (McKinsey, 2021)
- +10 to 15% conversion rate (McKinsey, 2023)
- -50% acquisition costs (McKinsey, 2021)
- +12 to 18% sales on hologram-displayed products (Packaging Digest, 2026)
For whom and at what cost?
These solutions are accessible to SMEs, with ROI typically achieved within 12 to 24 months. The global holographic display market is estimated at over $7 billion by 2032.
Booster votre ROI grâce a l'hologramme
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