FOOH stands for Fake Out Of Home. It is a communication technique that uses 3D animation or CGI to create the illusion of a real display in urban space.

FOOH stands for Fake Out Of Home. It's an ultra-realistic technique using digital post-production to create immersive visual illusions.

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Q: What are the rates for a FOOH communication agency?

Prices vary according to complexity: Simple project between €3,000 and €6,000, Customized project with advanced 3D animation between €8,000 and €20,000, High-end campaign with massive distribution starting at €30,000. Pricing includes creation, modeling, video production, CGI integration, and broadcast strategy.

Q: What is FOOH in advertising?

FOOH in advertising is a form of immersive visual communication used to create viral campaigns that capture attention and generate engagement on social media.

Q: How do you make FOOH?

To create FOOH: 1) Define the message and the creative idea, 2) Capture a real video, 3) Create the 3D element, 4) Integrate and animate the object in the scene, 5) Apply the effects of light, shadows and reflections, 6) Apply the effects of light, shadows and reflections, 6) Finalize with realistic post-production, 7) Broadcast on social networks.

Q: What is the price of a FOOH?

The price of a FOOH depends on the length of the video, the quality of the 3D rendering, the expected level of realism and the degree of storytelling. Rates are generally between €5,000 and €25,000.

Q: How can a FOOH campaign strengthen brand awareness?

A FOOH campaign is a real catalyst for notoriety thanks to: the immediate wow effect, a strong viral potential with massive shares on social networks, an innovative positioning showing a creative and daring brand, a differentiation from the competition, a strengthening of the visual identity to improve memory, and an adaptability to all sectors to promote a brand in an immersive and creative context.

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FOOH campaigns that transform visibility into virality.

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FOOH Agency FAQ (Fake Out Of Home)
Your questions, our answers

What is FOOH?

The FOOH, or Fake Out Of Home, is a digital advertising strategy that simulates spectacular displays in urban environments. This content is created in 3D animation or CGI and broadcast online for create the illusion of a real display, without physical intervention.

What does FOOH mean?

FOOH stands for Fake Out Of Home, literally “fake outdoor display”. This is video content ultra-realistic, designed to give the illusion of a spectacular public event in urban space, but carried out only in digital post-production.

What are the rates for a FOOH communication agency?

The prices of a FOOH campaign vary according to the complexity:

‍Simple project : between €3,000 and €6,000
‍Customized project with advanced 3D animation : between €8,000 and €20,000
‍High-end campaign with massive distribution : +30,000 €.

These rates generally include creation, modeling, video production, CGI integration, as well as the dissemination strategy.

What is FOOH in advertising?

In advertising, FOOH is a technique of immersive visual communication which replaces physical panels with impressive digital content. It allows create viral campaigns with a high visual impact, without the logistical and legal constraints of traditional outdoor advertising.

How do you make FOOH?

Here are the key steps for creating a FOOH campaign:

1. Define the message and the creative idea,
2. Capture real video of the targeted environment,
3. Create the 3D element (object, character, effect) in CGI,
4. Integrate and animate the object in the scene,
5. Apply the effects of light, shadows, reflections,
6. Finalize with realistic post-production,
7. Broadcast on social networks to trigger engagement.

What is the price of a FOOH?

No One

La video length,
La 3D rendering quality,
The Expected level of realism,
The Level of storytelling.

Generally, the budget is between €5,000 and €25,000, according to the ambitions of the campaign.

How can a FOOH campaign strengthen brand awareness?

A well-designed FOOH campaign can become a A real catalyst for fame for a brand. Here's why:

‍Immediate “wow” effect : the realism of FOOH content captures attention from the first seconds. The user is surprised, curious, and intrigued.

‍High viral potential : FOOH campaigns are designed to be shared massively on social networks, including TikTok, Instagram, and YouTube. They generate comments, reactions, and powerful digital word-of-mouth.

‍Innovative positioning : a brand that uses FOOH shows that it is creative, daring and at the forefront of digital trends. This reinforces its perceived modernity.

‍Differentiation in the face of competition : in saturated markets, a FOOH campaign allows you to Distinguish strongly with an original and unexpected format.

‍Strengthening the visual identity : brand elements (logo, colors, products) can be integrated dramatically, which improves memorization and brand recognition.

‍Adaptability to all sectors : whether for luxury, tech, events or mass consumption, FOOH adapts to all worlds and allows promote a brand in an immersive and creative context.