CGI, or Computer-Generated Imagery, is revolutionizing visual communication thanks to 3D images and effects generated by computer software. Present in cinema, advertising and digital solutions, it offers unprecedented precision and immersion, giving a new dimension to business projects.
Players like CGI, a leader in IT services, use these technologies to accelerate the digital transformation of their customers, whether public or private, in France and internationally.
This digital advance is based on computing, web content creation and artificial intelligence, optimizing visual effects and opening up new global markets. CGIs are redefining business communication, while generating significant added value in competitive sectors.
Learn how CGI 3D imaging, with studios like Holovisio, can enrich your business strategy in 2025 and captivate your audience.
What is CGI? Definition and origins
CGI, or Computer-Generated Imagery, refers to a technique for creating still or moving images using specialized computer software. Also known as 3D imaging or 3D rendering, CGI makes it possible to produce complex visuals in two or three dimensions, paving the way for innovative and immersive visual creations.
The origins of CGI date back to the 1950s, when the first mechanical computers were used to generate patterns for use in traditional movies. For example, the movie Vertigo by Alfred Hitchcock, released in 1958, is often cited as the first feature film to include computer-generated images, although the latter remain rudimentary.
A major breakthrough came in 1972 with the short film A Computer Animated Hand, directed by Edwin Catmull and Fred Parke. This groundbreaking animation modelled a hand using 350 triangles and polygons, marking a seminal milestone in the history of CGI.
Hollywood movies gradually adopted this technology. Outstanding works such as Westworld (1973) introduced the first 2D CGI scene, combining computer-generated images and real world shots. His suite, Futureworld (1976), reinforced this trend. These successes paved the way for the increasing adoption of CGIs in the following years, especially in science fiction, with iconic productions such as Star Wars and Tron.
Nowadays, the CGI goes far beyond the framework of cinema. It has established itself in various sectors, such as advertising, digital services, business solutions, and even IT process management in industry and the public sector. For businesses, CGI represents a powerful lever, whether through collaborations with specialized groups such as CGI or through innovative web and video projects.
Why CGIs are revolutionizing visual creation
Limitless visual immersion
CGIs open up endless possibilities for visual immersion, by making it possible to create environments, characters, and scenarios that would otherwise be impossible to achieve. Thanks to this technology, it is possible to immerse viewers in hyperrealistic or entirely imaginary worlds, thus reinforcing the emotional impact and the memorability of digital content. This immersion goes far beyond the simple visual, engaging the viewer in a comprehensive sensory experience that captivates and builds loyalty.
The role of CGIs in cinema, advertising and video games
In cinema, CGIs have become essential for producing spectacular special effects and bringing scenes that were once unachievable to life. In advertising, they make it possible to design original and powerful visual campaigns, often at a lower cost and with great flexibility, especially for digital services offered by companies like CGI. The video game industry, for its part, is taking advantage of CGI advances to create rich and dynamic interactive worlds that meet the expectations of millions of players around the world. These innovations also generate considerable revenue for companies in the sector.
The evolution of technologies: from simple rendering to hyperrealism
CGI technologies have come a long way since their inception, from simple polygonal renderings to images of exceptional photorealistic quality. Today, advances in artificial intelligence and real-time rendering make it possible not only to produce hyperrealistic visuals, but also to adjust them instantly according to the needs of projects, whether they are consulting solutions or web content for demanding customers. These innovations also contribute to improving industrial processes, optimizing working conditions and increasing the efficiency of digital service companies, whether in the private or public sector.
The fields of application of CGIs in 2025
Cinema and series: entire worlds generated by computer
In 2025, cinema and series are fully exploiting CGI to design entire worlds and highly complex digital characters. These computer-generated images give life to fantastic or futuristic environments with an extremely elaborate visual rendering, while reducing costs and production times.
The technology also integrates with special effects and motion capture, offering the viewer an unprecedented level of immersion.
Advertising and marketing: capture attention in seconds
In advertising and digital marketing, CGIs play an essential role in 2025, where capturing attention in a few seconds has become essential. Thanks to these CGI, brands create striking visuals, often photorealistic or animated, that immediately catch the eye of consumers.
Businesses, especially in digital services and business consulting, use these creations to boost their web and video campaigns, thus strengthening their customer acquisition on a global scale.
Architecture and design: ultra-realistic 3D visualization
In architecture and design, CGIs make it possible to produce ultra-realistic 3D visualizations of projects before they are completed. This technology helps make decisions about layouts and materials while improving communication with customers and stakeholders.
Businesses use these renderings to offer more effective digital advisory solutions, especially in the public and industrial sectors.
Fashion, automotive, products: CGIs at the service of commercial photorealism
The fashion, automotive, and consumer goods industries rely on CGIs to create hyperrealistic images that highlight their items. These visualizations offer exceptional flexibility, allowing custom models or innovative features to be presented without the high costs associated with traditional methods.
In 2025, this technology became essential for companies wishing to stand out with an impacting and controlled visual communication, whether online or during face-to-face events.
Why use a professional studio for your CGI?
Technical and artistic mastery
Using a professional CGI studio means benefiting from advanced expertise combining technical mastery and artistic sense. These studios rely on teams trained in the latest digital technologies, capable of using cutting-edge software to produce images of exceptional quality, while remaining in line with your visual identity.
Thanks to a perfect synergy between technical skills and creativity, these specialists bring your ideas to life while respecting the specific requirements of your sector, whether it is the public sector, industry or other digital service companies.
Time saving and profitability
Using a professional CGI studio also means optimizing your deadlines and costs. Their rigorous project management, combined with fluid coordination between artistic and technical teams, makes it possible to accelerate production while guaranteeing compliance with contractual expectations.
This efficiency translates into better profitability and an increase in your turnover. By outsourcing your needs to experts, you limit planning errors and delays, thus ensuring an optimal return on investment for your digital campaigns and business consulting projects.
Personalization and visual storytelling
A professional studio is not limited to image production: it excels in the art of visual storytelling. Each project is custom designed to tell a compelling story, draw attention, and reflect your business values. CGI content is customized to match your brand codes and various media, whether web, video or integrated into interactive applications.
This approach contributes to the success of your projects by creating a strong emotional bond with your customers, thus strengthening their loyalty and satisfaction.
Holovisio: 3D studio expert in CGI at the service of your projects
Our expertise in the creation of synthetic images
Holovisio is a studio specialized in the creation of custom 3D synthetic images and holograms. We support more than 500 companies in France and Europe in the design of personalized 3D content. Whether it's animated logos, interactive applications or video recordings, our expertise combines technological innovation and storytelling. Our objective: to transform each project into a unique, impacting visual experience that is perfectly aligned with the ambitions of your company.
Production stages at Holovisio: from the idea to the final result
At Holovisio, every project starts with in-depth strategic advice. Together, we define your needs and the best way to tell your story using computer graphics. Then, we move on to the design and scripting of 3D content, designed to maximize visual and emotional impact.
Once validated, production is entrusted to our technical teams, who carry out the renderings and animations. If required, we also provide installation and technical support. This process guarantees tailor-made results, delivered within optimized deadlines, to effectively support your communication campaigns or events.
Concrete cases: what we have achieved for our customers
We have collaborated on various projects, such as the development of holograms that highlight industrial know-how, the creation of 3D animations for product launches, or the scripting of interactive experiences at trade shows. These achievements have allowed our customers to increase their sales by 30% on the products promoted and to strengthen the emotional engagement of their audiences by more than 80%. These figures illustrate the commercial and communication effectiveness of the solutions offered by Holovisio.
Why choose Holovisio for your CGI needs?
Call on Holovision, means choosing a responsive partner, recognized for its professionalism and its ability to adapt to all environments, whether projects in Île-de-France or internationally. We offer complete solutions, including the creation, installation, installation, rental or sale of 3D equipment, with personalized support at each stage.
Our customers appreciate the quality of our technical support and the added value that our synthetic images bring to their digital, business consulting and visual communication strategies. By choosing Holovisio, you are banking on excellence to enhance your projects.
How to integrate CGI into your communication strategy?
Tips for maximizing visual impact
To reinforce the visual impact of your CGIs, it is important to align them with your brand identity and your overall message. Harness the power of CGI to tell a compelling story that resonates with your audience.
Be sure to choose renderings that align with your business tone and values. CGIs can be used to create engaging content across a variety of mediums: videos, animations, or online interactive elements. The integration of CGI must also take into account the user experience, whether on the web or on mobile. Pay particular attention to smooth and fast loading to ensure an optimal experience.
Common mistakes to avoid
A common pitfall is to focus on reducing costs at the expense of quality, which can damage the credibility of your communication. It's also critical to avoid excessive or out-of-context use of CGIs, as this could dilute or divert your core message.
Another mistake to avoid is the lack of customization or adaptation to the specific needs of your customers, which could limit the impact of CGI. Finally, not measuring the performance and return on investment (ROI) of your campaigns can hinder their future optimization. Collaborating with an experienced studio or a partner with expertise in digital services, such as the CGI Group, can help you successfully reach your goals.
ROI and measurable performance
One of the great benefits of using CGI in your communication strategies is the possibility of achieving a measurable return on investment. Thanks to analytical data and performance indicators, you can track key metrics such as engagement, conversion, and awareness generated by your visual content.
This accurate data allows you to adjust your campaigns continuously and optimize your budget. In a context where agility and responsiveness have become priorities for businesses, CGIs are proving to be a strategic tool. They make it possible to reduce the time to market and to maximize the success of digital projects in various sectors, such as industry, the public sector or digital services.
The future of CGI: towards artificial intelligence and real time
The future of CGI (Computer Generated Imagery) is resolutely oriented towards the integration of artificial intelligence (AI) and real-time technologies. These advancements are profoundly transforming the way computer-generated images are created, processed, and used. AI makes it possible to automate and accelerate the production of 3D images while improving their quality, paving the way for even more realistic and personalized renderings.
Specialized companies such as the CGI group, which operate in particular in France and Luxembourg, put this synergy between humans and artificial intelligence at the heart of their innovations. They are developing digital services and business solutions that are ever more efficient.
Thanks to these technologies, professionals can produce adaptive content in real time, thus offering dynamic and instant interactions with users. This speed of execution is particularly valuable in areas such as web, video, and special effects, where the ability to change a 3D visual in an instant enhances storytelling and further personalizes customer experiences.
In 2025, skills in artificial intelligence and data management are becoming more and more essential to pilot these advanced technologies. By promoting human-centered AI in its digital services, CGI ensures that these tools meet the real needs of businesses and their customers, while ensuring reliability and creativity.
In short, the association between CGI, artificial intelligence and real-time technologies promises to revolutionize digital professions. It paves the way for the acquisition of new markets and the success of large-scale IT and visual projects.
Conclusion: CGI, an essential tool for catching the eye and telling a story
CGI (computer-generated images) have established themselves as a key tool in modern visual communication. They offer businesses a powerful solution to capture the attention of their audience and deliver authentic, engaging stories. By combining creativity, technology, and personalization, CGIs push the boundaries of traditional visuals, creating meaningful experiences that leave a lasting impression on the minds of customers.
In 2025, these technologies are no longer limited to purely aesthetic renderings: they play a central role in marketing and commercial strategies. They reinforce brand consistency while optimizing the return on investment. Whether in the fields of cinema, advertising, design or digital services, mastering CGI has become a strategic imperative for companies seeking to stand out in an increasingly saturated digital world.
Integrating CGI into your communication strategy, in collaboration with specialized studios such as Holovisio or by drawing on the expertise of groups dedicated to digital services, is a winning approach. This innovative technology makes it possible to adapt your message to the digital age while adding an emotional and immersive dimension essential to capture attention and generate adherence.
In short, CGIs are now an essential pillar of visual communication. They embody the convergence of digital, art, and artificial intelligence, paving the way for creative and inspiring stories for tomorrow.
Computer-Generated Imagery (CGI) FAQ
What is the difference between CGI, VFX, and 3D animation?
CGI, or computer-generated images, refers to the digital creation of visual elements, whether still or animated. 3D animation is a subcategory of CGI, focused on creating three-dimensional animated sequences.
In contrast, VFX (visual effects) encompass a broader set of techniques aimed at integrating or modifying images, often by combining real film footage with CGI elements to enrich or transform the reality visible on the screen. While 3D animation builds independent virtual worlds, VFX aims to merge these worlds with real world shots for a coherent rendering.
What is the average cost of a CGI service?
The cost of a CGI service varies considerably depending on the complexity of the project, the deadlines, the quality required and the studio chosen. Rates can range from a few thousand to several hundred thousand euros for large-scale or very detailed productions.
Professional studios, like Holovisio, offer tailor-made offers, adapted to the specific needs of each company. They guarantee both profitability and control of budgets related to digital services and professional solutions.
How long does it take to create a CGI render?
The time it takes to create a CGI rendering depends on several factors: its complexity, the level of detail, the animations required, and the technical resources available. This can vary from a few days for a simple animated logo to several weeks or even months for complex 3D environments or long animated sequences.
Thanks to technological advances, such as the use of artificial intelligence and real-time rendering systems, these deadlines are tending to be reduced, improving the efficiency of digital projects.
Can CGIs replace traditional photography?
CGIs are not a complete replacement for traditional photography, but they are a powerful complement to it. Where photography captures reality, CGIs make it possible to create images that are impossible to obtain otherwise, whether in terms of complexity, customization, or total control of the visual environment.
For certain marketing campaigns or product presentations, CGIs offer more flexibility and impact, especially when commercial photorealism or dynamic animations are required. Today, the combination of CGI and traditional photography is commonly used to maximize visual results.
What is the role of artificial intelligence in CGI?
Artificial intelligence plays a critical role in CGI production by automating complex tasks such as texturing, rendering, modeling, and even animation. It accelerates image creation while improving the quality and accuracy of renderings. In addition, AI makes it possible to personalize content in real time and adapt CGI to the specific needs of customers. This ability is particularly valuable in areas such as digital services, business process management, and business consulting offerings from specialized groups like CGI.
Why outsource the creation of CGI to a studio like Holovisio?
Using a studio like Holovisio for your CGI projects guarantees you access to recognized technical and artistic expertise, cutting-edge equipment and qualified teams. This choice ensures a professional, personalized result that meets your expectations. By outsourcing, you benefit from time savings, better cost management and comprehensive support, from design to implementation. Holovisio also facilitates the integration of CGIs into communication strategies and complex digital projects, helping businesses optimize their performance in a highly competitive market.
Conclusion
Today, CGIs represent an essential tool for any digital communication strategy. Thanks to their ability to capture attention, tell engaging stories, and reinforce your company's visual identity, CGI offers ever more impressive realism and immersion.
To take full advantage of these advantages, it is essential to collaborate with specialized studios like Holovisio, which combine technical expertise and creativity. Do not delay any longer to integrate CGI into your projects to boost your communication, seduce your customers and boost your turnover in a digital world in perpetual evolution.
