Renting a holographic fan costs €300–500 per day. A HoloBox runs €1,500–5,000 per event, a holographic wall €3,000–12,000, and buying a professional device costs €1,500–15,000 excluding VAT. Complete turnkey projects hardware, 3D content and installation included start at €2,000, with a quote returned within 48 hours.
When ASUS unveiled its ExpertBook Ultra at IT Partners 2026 in Paris, the crowd around the booth was not gatheringfor a poster. It was gathering for a hologram.
Behind every project like that sits the same firstquestion: what does this actually cost? The honest answer is “it depends” but“it depends” is not a budget.
So whether you searched “hologram cost”, “holobox price”or “how much to rent a hologram for a trade show”, this page answers withnumbers. Holovisio, the company behind hologramme.co, has deliveredholographic projects for 300+ clients in 20+ countries, from Mercedes-Benz toStryker these are the 2026 brackets we quote every week.
One piece of context before the grid: this is no longer aniche purchase. The holographic display market is worth $5.14 billion in 2026and is heading toward $11.66 billion by 2031 according to Mordor Intelligence— and entry prices have never been more accessible.
Whatactually decides the price of a hologram?
Two projects using the exact same device can end up fivebudgets apart. The gap almost never comes from the hardware alone.
Five variables shape your final quote:
• The device. A compact holographic fan and a three-metre holographicwall do not play in the same league.
• Rental duration. One day, a full trade show or a whole season — dailyrates fall as the duration rises.
• The 3D content. Adapting an existing 3D file costs little; producing aphotorealistic animation from scratch is the single biggest budget variable.
• Logistics andinstallation. Venue access, rigging andpower constraints all move the number.
• Operation. An autonomous loop is one price; a show-called experiencewith a technician on site is another.
Once you can read a quote through these five lines, everyoffer becomes comparable. Now for the figures themselves.
How muchdoes each holographic device cost in 2026?
These are the brackets Holovisio applies across itscatalogue — the same figures you will find on our transactional pages, with noinflated “blog numbers”.
Three reading rules apply. All amounts are excluding VAT;a “per event” rental typically covers one to three days of operation, withtransport and installation included in turnkey formulas; and rates becomedegressive as soon as several events are contracted in advance.
Three ways to read this grid:
• The holographic fanis the entry ticket: at €300–500 perday, it can pay for itself in a single busy trade-show aisle.
• The HoloBox coversthe €1,500–5,000 per event range andremains the reference for life-size display in bright environments.
• The holographic wall isthe large-format option: €3,000–12,000buys an immersion that a flat screen of the same size simply cannot match.
For an all-inclusive figure, a turnkey project starts at€2,000: device, adapted 3D content, delivery, installation and launch. Fullconditions sit on the hologramrental page by Holovisio, with a quotereturned within 48 hours.
Shouldyou rent or buy your hologram?
The deciding factor is frequency of use. For one or twoevents a year, rental wins on flexibility and zero capital outlay; from threeto four uses a year - or any permanent installation - purchase becomes therational choice.
Buying a professional device costs €1,500–15,000excluding VAT depending on model, size and included services - the bracketpublished on our own purchase page. A well-maintained unit then works for 4 to8 years, which changes the arithmetic completely for a showroom or astorefront.
Many clients follow the same path: rent once to test theeffect, then move to purchasinga holographic display once the formathas proved itself. The 3D content produced for the rental is reusable, whichaccelerates the payback of the purchase.
Whathidden costs should you budget for?
Most surprises come from three lines that rarely appearin a first quote. None of them is a trap as long as they are priced from dayone.
• 3D content creation. The visible star of the project. Adapting an existing 3Dmodel is inexpensive; a bespoke product animation typically runs €1,500–5,000,and a complex photorealistic scene €5,000–20,000. The Studio by Holovisio handles both and the files remain yours for every future campaign.
• Logistics andinstallation. Small devices install inunder two hours; a large event configuration can take up to two days on site,in France and internationally. Venue constraints access, power, rigging arevalidated before the quote, not after.
• Operation and insurance.An autonomous loop runs itself. Ashow-called or interactive experience adds technician time worth it when thehologram is the centrepiece of the stand.
Whatreturn can you expect on this budget?
A hologram is not a screen upgrade; it changes the waypeople behave around your stand or storefront. Across third-party studies andindustry benchmarks, the observed orders of magnitude are consistent:
• Up to 4× the visibility of standard displays
• +70% engagement on the activation
• +50% interaction time with the featured product
• +25% conversion uplift on the highlighted offer
Treat these as directional, not contractual context andcontent quality drive the spread. But they explain projects like the Mercedes-Benz Black Box Experience, where the technology disappears and only the attentionremains.
For a full picture of which device produces which effect,our complete guide to holograms maps every format to its use case.
Frequentlyasked questions
How much doesit cost to rent a hologram for one day?
A holographic fan rents for €300–500 per day, content adaptationincluded in turnkey formulas. Larger devices are priced per event: €1,500–5,000for a HoloBox, €3,000–12,000 for a holographic wall.
How much doesa HoloBox cost?
Count €1,500–5,000 per event in rental, depending onduration, content and logistics. For a permanent installation, purchase isquoted case by case within the €1,500–15,000 excl. VAT professional bracket with a quote returned within 48 hours.
Is it cheaperto rent or to buy a hologram?
Below three uses a year, rental is almost always cheaperand more flexible. From three to four uses a year, or for any permanentshowroom or storefront installation, purchase amortises quickly especiallysince the 3D content is reusable across campaigns.
How much does3D holographic content cost?
Adapting existing 3D assets costs little. A bespokeproduct animation typically runs €1,500–5,000; a complex photorealistic scene,€5,000–20,000. The files remain yours and can be reused on every device and atevery event.
What does aturnkey hologram project include?
From €2,000: the device, the adapted 3D content,delivery, installation by a technician and launch support with a quotereturned within 48 hours, in France and internationally.
Holovisio, the company behind hologramme.co, designs,produces and operates holographic displays (fans, HoloBox, pyramids, walls,projections) for companies from Mercedes-Benz to Stryker. Rental or purchase,3D content included. → Request a quote.
By the Holovisio team — hologramme.co
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