

Challenge
A world leader in amplification, detection and imaging technologies, Exosens found itself facing a complex but common challenge in cutting-edge industries: how to make technological innovation that is invisible to the naked eye understandable? The launch of their brand new light intensifying tube required a novel visualization experience that was both educational, immersive and spectacular. Two contexts, two challenges: A prestigious internal event at Les Invalides, intended to make an impression at the launch. A strategic presence at the Eurosatory exhibition, a global reference in defense and security technologies, where visibility and visual attractiveness are decisive levers.
Concept
To meet these two very distinct objectives, we designed two tailor-made holographic solutions, each using a different technology and perfectly integrated into its environment: At Invalides, we deployed a holographic pyramid with a diameter of 1 meter. This solution allowed a hybrid staging between the real product and an explanatory 3D animation. The guests were thus able to understand the inner workings of the intensifying tube with a level of clarity that is rarely achieved in this field. The interaction between real and virtual reinforced the “wow” effect while facilitating the understanding of the product. On the Eurosatory stand, we opted for a 65 cm Full HD holographic propeller, protected by a custom plexiglass bubble. This configuration offered a striking result, perfectly visible even in a dense and competitive environment. The protection allowed optimal safety, without perceptible mechanical noise, while respecting the aesthetic codes of the stand and ensuring a smooth integration into the overall layout.
Résultat
Thanks to these two complementary devices, Exosens has been able to make an impression in radically different contexts, while sublimating its technology. The launch event at Les Invalides generated a strong commitment, with very positive feedback on the immersive and educational dimension of the experience. On Eurosatory, the hologram acted like a visual magnet, attracting visitors from the very first seconds, triggering curiosity, exchanges, and multiplying qualified contacts. This project is a perfect example of the ability of holographic technologies to transform complex innovation into a simple, engaging and memorable experience. A solution that combines visibility, pedagogy and emotional impact — essential pillars for any company wishing to promote its technological know-how.
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