Mercedes Benz Black Box Experience
Challenge
Attract, engage, and convert differently. In an ultra-competitive automotive world, how can you capture the attention of ever more sought-after visitors, while promoting the premium positioning of the Mercedes brand? Mercedes wanted to rethink its customer experience in dealerships, by making it: More attractive at first sight. More interactive and intuitive, without being tech-savvy. More personalized, based on individual preferences. And above all, more effective in generating qualified leads for trials. The challenge was therefore clear: to propose an innovative, immersive and engaging device, capable of accompanying the visitor from curiosity to action in a few minutes.
Concept
An interactive holographic experience that speaks to the heart and mind. To meet this challenge, Holovisio has imagined a unique experiential journey, by combining: An immersive 3D hologram projected into a Holobox to immediately capture attention. An intuitive touchscreen tablet allowing the user to express their preferences by simply swiping right or left (inspired by Tinder). An intelligent algorithm that analyzes these choices to offer the most suitable Mercedes model. An immersive sound environment, reinforcing emotion at each interaction. The result: a multi-sensory experience where the visitor becomes an actor in his own journey, in all simplicity. The device guides each user fluidly: He is attracted to the hologram. It interacts via the tablet. He discovers “his” ideal Mercedes model in a hologram. He is invited to schedule a test drive in a dealership. All in under 5 minutes.
Résultat
A technological showcase that turns the experience into a conversion. The feedback was not long in coming: +70% engagement rate compared to a classic vehicle presentation. An average interaction time of 10 minutes, proof of user adherence An excellent conversion rate into test requests. Enthusiastic feedback from visitors, impressed by the fluidity and personalization of the experience. A turnkey solution that can be duplicated on any type of event, showroom or retail space. Mercedes was thus able to reaffirm its high-end positioning while meeting the new expectations of the public: immediacy, emotion, personalization.
Meet our team.