Hologram and Digital Signage Statistics 2026

By Pierre Chabot, co-founder of Holovisio · Last updated: November 5, 2026 · Reading time: 12 min

Hologram and digital signage statistics say three solid things: the holographic display market is worth between 3.2 and 4.3 billion dollars in 2025 depending on the research firm, moving images attract more looks than static ones, and the effect on sales is real but smaller than suppliers claim. This page brings together 50 figures checked on October 16, 2026, each with its publisher, date and funding, plus six widely quoted statistics whose source we could not find.

Contents

• The rule in one sentence
• How to read these figures
• Market: 15 key figures
• Attention and recall: 12 key figures
• In-store sales: 10 key figures
• Experiential marketing and trade shows: 10 key figures
• 6 famous statistics that do not hold up
• Figures published by Holovisio
• Our reading
• Hologram and digital signage statistics FAQ

The rule in one sentence

A figure without a publisher, a date and a sample is worthless, however often it is repeated. That is the rule we applied to every line on this page. We opened every source, noted who paid for it, and dropped anything we could not verify.

Holovisio designs and installs holograms and display systems for brands, at events and in retail, since 2019, from Orsay near Paris. We sell these displays, which is one more reason to separate independent studies from vendor figures here, ours included.

How to read these figures

Each statistic carries one of these labels:

• Academic: published in a peer-reviewed journal (Journal of Marketing, Journal of Retailing).
• Industry body: figures reported by a trade association or observatory (BUMP, UNIMEV, World Out of Home Organization).
• Research firm: a paid market estimate, of which only the summary is public.
• Vendor-funded: paid for by a media owner, manufacturer or platform. Useful, but read it as a sales argument.

The detailed pages go further on each theme: attention and recall, effect on in-store sales, hologram and DOOH market size and experiential marketing and trade shows.

Market: 15 key figures

The global holographic display market is estimated at 3.2 to 4.3 billion dollars in 2025, and the gap between firms comes from what they count.

1. 4.31 billion dollars in 2025, 5.42 billion in 2026 and 33.36 billion in 2034 for holographic displays, a 25.5% annual growth rate (Fortune Business Insights, updated October 12, 2026, research firm).
2. 3.2 billion dollars in 2025 and 16.7 billion in 2034, or 19.6% a year (IMARC Group, May 4, 2026, research firm).
3. 648 million dollars in 2025 for the retail and digital signage segment of holographic displays alone, with 5.6 billion expected in 2035 (Global Market Insights, September 2026, research firm).
4. 1.09 billion dollars for Europe in 2025 (Global Market Insights, September 2026).
5. 530.7 million dollars for volumetric displays in 2025 (IMARC Group, June 26, 2026).
6. 23.7 to 30.1 billion dollars for global digital signage in 2025, depending on whether software and installation are counted (Global Market Insights and IMARC Group, 2026).
7. 54.2 billion dollars spent on out-of-home advertising worldwide in 2025, up 15% (World Out of Home Organization, July 2026, industry body).
8. 47% of that already goes to digital out-of-home (DOOH), or 25.5 billion dollars; digital is expected to overtake static in 2026 (same source).
9. 1.44 billion pounds for UK out-of-home in 2025, a record, 67% of it digital (Outsmart, figures collated by PwC, February 2026, industry body).
10. 9.46 billion dollars for US out-of-home in 2025, 36.3% digital, with DOOH up 10.5% (OAAA, reported by MediaPost on March 17, 2026).
11. 1,325 million euros in net out-of-home advertising revenue in France in 2025, down 5.3% (BUMP, IREP, France Pub and Kantar Media, March 2026, industry body).
12. 301 million euros for DOOH in France in 2025, down 2.3% year on year but up 12.4% over two years (same source).
13. +7.5% for mall and in-store advertising in France in 2025, the only growing out-of-home segment (same source).
14. 25% only of the French point-of-sale advertising market was digital in 2023 (Xerfi, August 26, 2024).
15. 4.6 billion dollars for transparent displays worldwide in 2025, with retail accounting for 29.6% (Grand View Research, June 2026, research firm).

Attention and recall: 12 key figures

Moving images attract more looks than static ones, but a look usually lasts one to two seconds, and novelty wears off.

1. 870 seconds versus 462 of total fixation time on animated versus static posters, 60 eye-tracked participants (Applied Sciences journal, December 27, 2025, academic).
2. 0.318 seconds: average look at a screen in a London mall; screens were in view 26% of the time but looked at 3.3% of the time (CHI 2015 conference, UCL, academic).
3. 54.8% of 832 passers-by looked at an interactive shop window and 20.6% interacted (CHI 2012 conference, academic).
4. 56% of passers-by fixate on an out-of-home ad, for one to two seconds on average (dentsu and JCDecaux, June 11, 2026, vendor-funded).
5. 3 seconds of attention are enough to lift brand recognition by 26% (Lumen for GroupM, Clear Channel and JCDecaux, April 2024, 900 people, vendor-funded).
6. +33% ad recall and +50% brand awareness for motion creative versus static, 7,513 people (Vistar Media with Omnicom and JCDecaux, May 19, 2026, vendor-funded).
7. +32% brand desirability for large-format 3D screens (Ocean Outdoor and Lumen, June 11, 2025, vendor-funded).
8. 2.5 times more brain impact for full-motion than for static out-of-home (Ocean Outdoor and Neuro-Insight, 2017 and 2019, vendor-funded).
9. 2 times stronger memory encoding for an animated mall panel, 134 journeys measured (Shopper Media and Neuro-Insight, October 21, 2020, vendor-funded).
10. +11% attention only for video versus static by another, more cautious measure (Vertical Impression, January 30, 2025, vendor-funded).
11. 31% versus 26%: the flashiest projection is noticed more than the simple one, yet sells no more (Journal of Retailing, presented October 12, 2022, academic).
12. No peer-reviewed study quantifies the effect of holographic LED fans to our knowledge: the only publication we found, in the Polish journal Marketing i Rynek (2023), describes stronger emotions than with a 2D poster, with no figures published.

In-store sales: 10 key figures

In-store screens do sell, by about 8% on average according to the strongest study, and the effect fades over time.

1. +8.1% purchase probability for the featured product, measured on 237 campaigns, about 30 million shoppers and 10 supermarkets (Journal of Marketing, online June 9, 2025, academic). The most robust reference to date.
2. +14.8% for the category and minus 12.5% for competing brands in the same study.
3. Up to +62% sales for an endcap with product projection versus a regular endcap (Journal of Retailing, October 2022, academic).
4. +17% then +3%: the effect of promotional screens in hypermarkets at launch, then after five months; it turned negative in convenience stores (Journal of Retailing, February 2016, academic).
5. +111% spending on products advertised on shopping-cart screens, and +14.7% on the total basket, 1,236 shoppers (Journal of Retailing, April 2026, academic).
6. +6% footfall after screens were installed in a UK mall, versus a control mall (Brunel University, 2007 study, academic).
7. +40% online spending on a pop-up store's brands among invited shoppers, across 800,000 users (Management Science, presented October 23, 2019, academic).
8. +6.9% local online sales after a physical store opens, and minus 11.5% after a closure (ICSC, December 12, 2023, industry body).
9. 76% of purchase decisions are made in store, but only in the US supermarkets studied by POPAI in 2012 (industry body). A global study found 34.9% (OgilvyAction, 2008).
10. 88% of French people notice screens in stores and malls, but only 10% systematically, 1,050 respondents (iligo barometer, CB News, February 18, 2025).

Experiential marketing and trade shows: 10 key figures

Trade shows remain massive, but event budgets fell in France in 2025, and most experiential figures come from agencies that sell it.

1. 193 B2B trade shows audited in France in 2024, 2.1 million visits and 73,686 exhibitors (UNIMEV, Event Data Book, July 2025, industry body).
2. 367 shows in the Paris region in 2024, 103,279 exhibiting companies and 4.4 billion euros of economic impact (CCI Paris Île-de-France, September 17, 2025).
3. 304 trade fairs in Germany in 2025, 192,000 exhibitors and 12.7 million visitors (AUMA, reported June 30, 2026).
4. 4,989 million euros invested by advertisers in events in France in 2025, down 9.3% (BUMP, March 2026, industry body).
5. 96% of attendees feel more confident recommending a product after touching or testing it (Freeman, April 23, 2025, vendor-funded).
6. 42% of those who had no hands-on contact with the product deprioritized the vendor (same source).
7. 61% of attendees say they are more inclined to purchase after an event (EventTrack 2026, November 2025, agency-funded).
8. 62% of exhibiting budgets go to non-revenue costs, and the basic electrical drop rose 18.4% in 2025 in the US (Exhibit City News, June 11, 2026).
9. 34% of consumers planning more time in stores are drawn by in-store entertainment, and 30% by digital experiences (PwC, February 16, 2023, 9,180 people).
10. 78% of US millennials prefer spending on an experience over a thing (Harris Poll for Eventbrite, 2014, vendor-funded, old).

6 famous statistics that do not hold up

These figures appear in hundreds of presentations; none survives a search for its source.

1. "Digital signage captures 400% more views than static displays." Attributed to an Intel and Arbitron study. The 2009 Arbitron study we read measures screen reach, not a comparison with static. Origin untraced.
2. "Digital signage increases sales by 31.8%." Earliest trace: a signage vendor's blog post in July 2015 citing "InfoTrends" with no link. No matching report found.
3. "Up to +33% sales according to Intel." The traceable origin is a 2010 Nielsen survey of EDEKA in-store TV in Germany: a best case for four brands out of five, not an average, and not Intel.
4. "70% of purchase decisions are made in store." True only for the US supermarkets studied by POPAI in 1995 (70%) and 2012 (76%), counting brand choice.
5. "The brain processes images 60,000 times faster than text." Traced to a 3M brochure with no source and a 1982 advertisement, according to research published by PolicyViz in 2015.
6. "Our attention span is 8 seconds, shorter than a goldfish." From a 2015 Microsoft Canada report that cited a website with no underlying research; BBC's More or Less found no basis.

The rule to keep: before you put a number on a slide, trace the publisher and the date. If you cannot in ten minutes, do not use it.

Figures published by Holovisio

We hold our own data to the same standard and publish it with its limits.

• +70% engagement versus a standard vehicle presentation and 10 minutes of average interaction with the Mercedes-Benz dealership's HoloBox experience. Reported by the dealership, no published control group. See the Mercedes-Benz case.
• Nearly 100 stores in the Or en Cash network fitted with a remotely managed 65 cm fan. See the Or en Cash rollout.
• More than 500 clients in over 20 countries since 2019. See our portfolio.

We are preparing a more rigorous measurement, with footfall counting and control zones, across several window installations. It will be published on this page.

Our reading

Independent studies confirm what we see in the field: motion, 3D and novelty attract the eye. They also correct two market excesses. First, more spectacular does not mean more sales: the most vivid version of a projection sells no more than the simple one. Second, the effect wears off: 17% more sales at launch become 3% five months later. The practical conclusion is simple: a visual display must carry a short message, be refreshed regularly and be measured.

To turn these figures into a project, our digital signage solution and our method to measure the ROI of a supermarket activation are good starting points. Let's talk about your project: a detailed quote within 48 hours.

Hologram and digital signage statistics FAQ

Where do the figures on this page come from?

From sources opened and checked on October 16, 2026: peer-reviewed journals, industry bodies, research firms and studies funded by media owners or manufacturers. Each line gives its publisher, date and funding, so you can judge how solid it is.

Which statistics should you stop quoting?

Six widely quoted statistics do not hold up, including 400% more views, 31.8% more sales and the 8-second attention span. The dedicated section traces their origin where one exists and explains why to set them aside.

What is the difference between an independent and a funded study?

An academic study goes through a peer-reviewed journal. A funded study is paid for by a media owner, a manufacturer or a platform: still useful, but to be read as a sales argument. Every figure on this page carries its label.

Do holograms attract more attention than screens?

Probably, but no peer-reviewed study quantifies it yet. Available data covers motion and 3D in general, plus manufacturer figures without published methods.

Where can you find the detail by theme?

Four pages go deeper: attention and recall, in-store sales, hologram and DOOH market size, and experiential marketing and trade shows. This page is the collection; the detailed pages give the methods and limits of each study.

How should this page be cited?

Use: Holovisio, "Hologram and Digital Signage Statistics 2026", hologramme.co, updated November 5, 2026, and preferably cite the primary source given for each figure.

Pierre Chabot is co-founder of Holovisio, the company behind hologramme.co. Since 2019 he has worked with brands such as Mercedes-Benz, Stryker and ASUS on holographic displays in more than 20 countries. LinkedIn profile · About Holovisio