The solution chosen by innovative companies in 2026



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A transparent screen that catches the eye
No more shop windows nobody looks at
Passers by no longer notice classic shop windows or ordinary screens: they blend into the background. On the 55 inch transparent OLED screen, your animations float in front of the real product. This unexpected effect catches the eye, slows people down and brings them to you.
A window that stands out, in the street or a trade show aisle
The product stays visible through the image
+42% more passers by stop at an interactive screen

A touch screen that gets people interacting
Your product presents itself, even when your sales team is busy
In store or on a stand, your team cannot greet everyone, and a customer left waiting walks away. The transparent touch screen takes over: customers touch, explore features, compare versions and leave their details. It holds attention 2.4 times longer than a regular screen.
Customers get informed on their own, at their own pace
Your sales team meets an already qualified prospect
Every interaction can be measured and analysed

A 55 inch OLED screen that fits anywhere
Show the product and tell its story, in the same place
With a regular screen, you have to choose: show the object or explain it. The 55 inch transparent OLED screen does both, with no building work: on its base behind a shop window, on a counter or on a stand, it keeps the product visible behind the information. Buy it for a long term installation or rent it for an event, with 3D content and installation included.
The product stays visible behind the information
No building work, placed on its base
Buy or rent, 3D content and installation included

Why a transparent touch screen?
What field studies measure
2.4x
more time spent in front of an interactive screen
+42%
more passers by stop in front of an interactive screen
+8%
purchase probability for the product featured on screen
Sources: Veenstra et al., ACM PerDis 2015 (3,778 passers by observed); Herhausen, de Jong and Grewal, Journal of Marketing, 2025 (237 in-store field experiments).
Transparent touch screen specifications
A 55 inch OLED screen built for customer contact
55″
diagonal, landscape format
Full HD
resolution 1920 × 1080
33%
transparency
400 nits
brightness
10 points
simultaneous touch points
30,000
hours of typical lifetime
Manufacturer values. Capacitive touch panel under tempered glass, 150,000:1 contrast, up to 18 hours of operation per day.
OUR MISSION
In a world of distraction, we offer what's most valuable: attention.
Why work with Holovisio?
A strategy in 3 points
Hardware Solution
Together we define the transparent screen setup best suited to your goals: number of screens, location, window or touch use. We study each of your needs and constraints to guarantee a result that lives up to your expectations.
Content Solution
Thanks to our creative studio, we create high-end 3D animations that enhance your projects. Much more than just a visual, each piece of content is designed to evoke emotion, engage your audience, and achieve your goals. Our graphic designers combine know-how and creativity to produce 3D models and interactive applications adapted to your needs.
Integration Solution
We fine tune every detail, from positioning to integration, so your transparent screen blends in harmoniously and delivers its full potential. Each installation is designed to enhance the space and maximise the impact of your message.
Transparent touch screen use cases
The transparent touch screen fits all your projects
Shop windows
Retail
Showroom
Trade shows
Reception
Let's discuss your project
Frequently asked questions about transparent touch screens
What is a transparent touch screen?
A transparent touch screen is an OLED screen that displays content while letting you see what is behind it, and that you touch to interact. Black pixels switch off and become transparent, so the image seems to float in front of the real product.
How much does a transparent touch screen cost?
Expect €10,000 to €20,000 excl. VAT for a 55 inch transparent OLED touch screen, depending on configuration, 3D content and installation. Holovisio quotes every project on request, for purchase as well as rental.
Can you rent a transparent touch screen?
Yes. Holovisio rents its transparent touch screens for trade shows, product launches, pop-up stores and in-store operations. Rental includes delivery, installation and content creation. It is the simplest way to test the effect on your audience before buying.
What is the difference between a transparent OLED screen and a transparent LED screen?
Transparent OLED offers high definition images, an ultra thin design and a touch version: it is made to be seen and touched up close, indoors. Transparent LED is brighter and modular, suited to large facades and direct sunlight, but its image is less sharp.
Does a transparent touch screen work in a shop window?
Yes, behind a sheltered window or indoors. OLED is less bright than LED in direct sunlight, and behind glass it can no longer be touched. We study the location before each project to choose between window use and touch use.
How does a transparent touch screen increase customer engagement?
It turns a glance into an interaction. In a field study published in 2015 (ACM PerDis, 3,778 passers by), an interactive screen held viewers 2.4 times longer than a regular screen. Touch then invites people to explore, compare and request a quote, and every interaction can be measured.
How long does a transparent OLED screen last?
About 30,000 hours according to manufacturer data, with recommended use of up to 18 hours a day, 7 days a week. The screen should play moving content: long still images should be avoided to protect the panel.
What content works on a transparent touch screen?
Content designed for transparency: black backgrounds, bright elements, 3D product animations, interactive product sheets, comparison tools and QR codes. A regular video works but loses the depth effect. Our 3D studio designs touch journeys that guide customers from first glance to an information request.


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