Or En Cash Hologram Retail Deployment
Challenge
The precious metals buying and selling industry is based on trust and expertise. For Or en Cash, the challenge was significant: stand out from the crowd in shopping streets where the attention of passers-by is highly solicited. Explain the value and seriousness of their services in an instant and didactic way in the window. Modernize the brand image while maintaining the codes of luxury and safety. Manage the logistical complexity of a fleet of nearly 100 stores spread across the country.
Concept
We have designed a global solution where the industrial design of the furniture perfectly integrates cutting-edge technology: La Stèle Design Exclusive: Far from standard solutions, we have designed and manufactured tailor-made columns. Dressed in the exact colors of the Or en Cash graphic chart and topped by a protective plexiglass bell, they become a natural extension of the store. The 65cm Full HD Hologram: Integrated into this furniture, the generous 65cm format offers total immersion. High definition makes it possible to enhance the visuals and make the message almost palpable. Centralized Intelligence: For an industrial deployment of this scale, there must be total control. Each installed device is connected, allowing remote content management and real-time technical monitoring from a central point.
Résultat
The national deployment at nearly 100 points of sale has transformed the Or en Cash network: Reinforced Attraction: The powerful visual effect of the hologram stops the eyes of passers-by, creating additional qualified traffic in stores. Clear differentiation: Thanks to this unique furniture, Or en Cash is establishing itself as the innovative leader in its sector, creating an immediate distance from the competition. Operational serenity: The customer keeps control of its global communication in one click, without local maintenance worries, thanks to centralization.
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