A life-size human hologram is a filmed, live-streamed or AI-generated person rendered at real scale on holographic hardware: a glazed HoloBox for lobbies and retail, staged configurations for events and concerts. Production follows three routes, pricing is on quote because staging drives everything, and quotes return within 48 hours.
When Holovisio produced the life-size hologram of M. Pokora, the point was never the technology. The point waspresence: an artist standing in a room he was not in, at his own height,holding the attention a poster never could.
This is the evergreen guide behind that moment: what alife-size human hologram actually is, the three ways one gets made, thehardware that carries a person, and why the price is quoted rather than listed.Holovisio, the company behind hologramme.co, produces all three routes,and the human hologram page carries the formats and booking.
The demand proof now has a landmark. The London residencybuilt around life-size digital performers has drawn more than three millionvisitors and contributed over two billion pounds to the UK economy since 2022,according to its official impact analysis reported by NME. Thatresidency is not our project; it is the market's proof of appetite. Audiencesdo not just accept holographic human presence; they queue for it.
Whatcounts as a life-size human hologram
Strip the science fiction and what remains is stronger: aperson rendered at true scale, in real space, without glasses, using opticalstaging and high-brightness display rather than free-floating magic. Thehonesty matters, because the effect works precisely when the staging isengineered well: correct height, correct light, correct distance to theaudience. The audience knows it is staged, the way theatre audiences know, andit subtracts nothing.
Three properties define the format. Scale: the figurestands at human height, which is what triggers the presence response a screennever does. Space: the person occupies the room, behind glass or on a stage,rather than a rectangle. And repetition: once produced, the presence runsidentically every time, in every venue, from the same files.
Scale deserves one more sentence, because it is thecounterintuitive rule of the format: larger than life reads as advertising,life-size reads as presence. Eye height is where the human attention systemfiles another person, and holding the figure exactly there is why visitorsinstinctively address it, photograph it and wait their turn in front of it.
Thethree ways to make one
• 1 · The filmed route. The person is captured in studio against black, lit forthe medium, directed for the loop, then finished in post and delivered asholographic content. It is the route behind most artist and founder holograms,and the craft is specific: framing, wardrobe and movement all behavedifferently when the output floats. Our guide on how to film a hologramcovers the capture rules.
• 2 · The live-streamedroute. The person appears in real timefrom anywhere: a keynote speaker beamed to a second stage, an expert present ina showroom on another continent, a founder greeting three openings in oneevening. The production shifts from post to transmission: capture setup on oneend, calibrated display on the other, and latency and framing become the craft,since the remote person must appear to inhabit the room's light rather than avideo call's.
• 3 · The AI-generatedroute. A generated likeness with avoice, driven by conversational AI: the avatar greets, answers and hands off tohumans. It is the route growing fastest, and the one with the most paperwork,since likeness, consent and usage rights are contracted before production. The AI hologram page carries this branch.
Thehardware that carries a person
A human-scale figure needs a human-scale carrier, and thevenue decides which. The glazed HoloBox in itslife-size format is the default for lobbies, retail and exhibitions:daylight-readable, protected, plug and play. Staged configurations built on holographic projection carry the concert and keynote scale, where the figure shares a stage withlight, sound and a live audience.
Theproduction process, step by step
Five steps take a name on a brief to a presence in aroom, and the order is what protects the result: the staging plan exists beforethe capture, never after.
• Brief and script. What the figure does, says and never says: thirty secondsof presence is written like sixty seconds of film.
• Capture or generation. Studio filming, live-feed setup or avatar production, runthrough the Studio by Holovisio, with likeness and rights settled before the first frame.
• Staging plan. Venue, sightlines, audience distance, light control: theplan that makes the height read true and the illusion hold.
• Rehearsal. The figure, the operator and the humans around it walkthe sequence before an audience does.
• The run. Loop, live session or interactive service, with supportthrough the operation and the files retained for every future use.
The format is not reserved for stars. Holovisio delivereda human hologram for Le Mans Metropole, a public institution, which says something useful aboutmaturity: when a technology serves both an arena and a city administration, ithas stopped being a stunt.
What alife-size human hologram costs
The honest answer is on quote, and the reason isstructural: no two human-hologram projects share a bill of materials. Fivedrivers set the number, and naming them is more useful than pretending a pricelist exists; it is also why comparing quotes line by line beats comparingtotals.
• The production route. A filmed loop, a live transmission and an AI avatar arethree different productions with three different crews.
• Likeness and rights. A public figure's image, a founder's voice, an inventedpersona: each carries its own contractual weight and duration.
• Staging scale. A glazed case in a lobby and a staged figure before twothousand people are different engineering problems.
• Run length. One evening, one season or a permanent installationchanges hardware, support and content economics; a permanent lobby figureshifts the quote from event logic to equipment logic, service contractincluded.
• Operation. An autonomous loop runs itself; a show-called live momentadds direction and technicians.
Every project is scoped against those five lines andquoted within 48 hours. One economic constant survives every route: theproduction is the asset, and it replays at marginal cost for as long as therights run. For where human holograms sit inside the wider budget landscape, our hologram cost guide maps the full grid, and rental covers event formats turnkey when the presence is neededfor a moment rather than forever.
For the news story that started many of theseconversations, read the M. Pokora hologram post: it covered the moment, this page covers the method. And for the fullfamily of devices around the human figure, the complete guide to holograms maps them all.
Holovisio, the company behind hologramme.co, designs,produces and operates holographic displays (fans, HoloBox, pyramids, walls,projections) for companies, from Mercedes-Benz to Stryker. Rental or purchase,3D content included. Request a quote.
By the Holovisio team · hologramme.co
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