Challenge
Create an original and engaging experience to mark Mr. Pokora's “Epicenter Tour”, in collaboration with Le Crédit Mutuel, the artist's historical partner. The objective was to capture the attention of fans as soon as they arrived at the concert venue, while promoting Crédit Mutuel's innovation and image throughout the tour dates.
Concept
To meet this challenge, Holovisio designed a life-size hologram of Mr. Pokora, made from three 65 cm holographic propellers, synchronized in a complete customized solution. Installed at the entrance of the Zenith de Lille and then reproduced on all the dates of the tour, this human hologram allowed fans to take photos of themselves alongside their favorite artist, before entering the concert hall and seeing him in person. Crédit Mutuel, at the origin of this initiative, has thus associated its image with innovative technology, while strengthening its link with the public and the musical universe.
Résultat
The hologram aroused a lot of enthusiasm: many spectators immortalized their visit with souvenir photos, generating a viral effect and increased visibility for Crédit Mutuel. This device made it possible to create a memorable interaction around the event, while highlighting the partner's commitment to a modern, creative and experiential communication approach.
Meet our team.