How Respire used the hologram to embody the science of radiance at the Glow Up House
Challenge
Sublimate the science of skincare in an ephemeral setting: For the opening of “The Glow Up House”, its 140 m² Parisian pop-up store, the Respire brand aimed at a strong visual break. The marketing objective was threefold: To embody innovation: To make encapsulated vitamin C technology tangible, a complex active ingredient that is invisible to the naked eye. Maximize “Stop-Power”: Immediately capture the attention of passers-by in a saturated event environment in the heart of the 4th arrondissement of Paris. Aesthetic Harmony: Integrating cutting-edge technology without altering a solar, organic and demanding Artistic Direction.
Concept
Levitating Product Scenography: We designed a tailor-made holographic device, designed as the centrepiece of scenography: The 65cm Full HD Hologram: Positioned at the reception, it stages the serum and its components in a fluid 3D choreography. High definition highlights the purity of the product and reinforces the brand's “expert” positioning. Design & Light Integration: The hardware is being erased in favor of the image. The hologram is protected by a precision bell, whose reflections play with the orange tones and the light therapy of the place, creating a perfect fusion between furniture and digital content. Visual Storytelling: Animated content doesn't just expose the bottle; it breaks down the action of brilliance on the skin, turning a complex diagnosis into an immediate visual emotion.
Résultat
Retail Activation with a High Emotional Impact: The installation acted as a real catalyst for engagement for the Glow Up House: Brand Memorability: The levitation effect left a lasting impression on the minds of visitors, combining Breathe with a technological and avant-garde brand image. Social Amplification: The device has become the focal point for content shared by influencers and customers (Instagram/TikTok), generating massive organic visibility well beyond the pop-up walls. Fluidity of the Customer Journey: As a visual “teaser”, the hologram perfectly introduced the following steps (Glow Up Lab and personalized diagnostics), increasing the internal engagement rate at the event.
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