Challenge
For its participation in Parasitec 2023, the Syngenta PPM France group, a specialist in pest protection solutions, wanted to increase the attractiveness of its stand. The objective: to capture the attention of as many visitors as possible in a very competitive environment, to make their presence at the show profitable and to make an impression through innovative communication.
Concept
We imagined a tailor-made animation broadcast via a 65 cm holographic propeller, installed high up on a booth partition in order to be visible from afar. The content: a dynamic and realistic sequence representing several pests and pests, followed by a confetti explosion revealing the Syngenta product line. This creative choice made it possible both to illustrate visually the problems dealt with by Syngenta and to highlight its solutions in a spectacular way.
Résultat
The Syngenta stand quickly emerged as one of the most attractive stands at the show. The hologram generated a steady flow of curious visitors, intrigued by this original animation visible from the main aisles. The visual impact reinforced brand awareness while creating an engaging point of contact for the sales team. A great example of using the hologram to maximize visibility at a trade show.
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